Demystifying ‘Incrementality’ for Marketing Success, April 18 [Webinar]
Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI.
Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023.
The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on:
- Incrementality testing and how to use it to measure the true impact of your marketing campaigns.
- Generating a clear hypothesis, designing an experiment, measuring, and analyzing the results.
- Understanding the strengths and weaknesses of different statistical techniques, including regression analysis, difference-in-difference analysis, and Bayesian analysis.
- Using incrementality measurements to optimize marketing budgets.”
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