By leveraging AI-powered tools and technologies, businesses can improve the visibility, rankings, and performance of their websites in search engines, and stay ahead of the competition.

Search Engine Land contributor Jon Clark has published an article answering the question ‘Has AI changed SEO for better or worse?’.

He says, “Here are some ways AI is changing SEO, along with its positive and negative impacts.

Content creation

AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO.

Google Search’s guidance on AI-generated content has changed in recent months to allow for AI content creation, provided it meets the same quality guidelines established for human writers.

However, Google amended this statement a month later by stating AI should not be used for:

  • Harmful or illegal activities.
  • Abuse or service disruption.
  • Misinformation.
  • Spam.
  • Automated decisions in “Your Money or Your Life” (YMYL)  areas.”

Has AI changed SEO for better or worse?

Search Engine Land

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