HubSpot Lists Top 10 B2B E-commerce Trends for 2023
B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts.
HubSpot contributor Olivia Deng has published an article featuring
She says, “To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In this post, we highlight the top 10 for 2023:
1. Mobile Optimization Will Be Vital
The target audience for online retailers are using smartphones on a daily basis, so it’s prudent for online retailers to optimize their ecommerce sites for mobile use.
In fact, mobile commerce volume is expected to hit $620.97 billion by 2024, meaning 42.9% of all ecommerce purchases will be made on a mobile device. Adapting your website for mobile use also means the bounce rate will be lower, resulting in fewer abandoned carts. By optimizing your website for mobile use, you can meet consumers where they are.”
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