Proper editing of your content makes it irresistible. It is important to check your campaigns for the element of persuasiveness before it reaches the audience.

Copyblogger’s Stefanie Flaxman has published an article featuring three fundamental editorial standards for any serious publication.

She says, “With the ongoing rise of AI, content editors have an opportunity to stand out. They’re writing professionals who know how to effectively review drafts written by other writers (human or AI). Editors then turn those drafts into content that’s engaging and valuable enough to grow an audience of interested prospects.

What are editorial standards?

Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience. Instead of having an “anything goes” approach to your editorial department, you decide ahead of time what is appropriate or not appropriate for your publication.

I’m particularly fond of this other cool part:

Editorial standards also give you the freedom to be creative, or straight-up weird, as long as your content is built on a foundation that serves your audience.”

3 Fundamental Editorial Standards for Any Serious Publication

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