Seven Steps to Create Helpful FAQ Pages
An FAQ page should address the most common questions customers have about your products, services, and brand as a whole.
Search Engine Land contributor Julia McCoy has published an article featuring seven steps to creating helpful FAQ pages.
She says, “Let’s get into writing a FAQ page, including where to find your most common customer questions, how to create high-quality FAQ page content, and how to ensure your FAQ page is a foundational content piece on your website.
1. Gather your most common customer questions
Before you create your FAQ page, you need to find out which questions your customers ask the most.
To find these, look in a few key places.
- Customer service data: Your customer service data is the first place to look to find customer questions. Specifically:
- CRM software: Your customer relationship management software can help you track and collect customer questions.
- Customer service team: If you have a customer service team, ask them to gather common customer questions.”
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