How Digital Creators Should Navigate the Metaverse [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Digital Creators Should Navigate the Metaverse’ featuring Patrik Wilkens.
George B. Thomas says, “All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik Wilkens says that’s not the way to go.
Patrik describes the authenticity phenomenon in terms of one of TheSoul Publishing’s original characters: Polar, a kind of digital pop star à la Hatsune Miku.
The process of putting that kind of content into the metaverse, Patrik says, was a calculated move involving test videos and measuring views.”
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