Instagram vs. Facebook for Marketing [Compared]
Facebook and Instagram are among the hottest social media platforms across the globe, with 2.32 billion and 1 billion monthly active users.
WordStream contributor Céillie Clark-Keane has published an article on Instagram vs. Facebook for marketing.
She says, “People love both of these social networks: According to Hootsuite, 14.5% of active social media users report Facebook as their favorite social network, while 14.6% choose Instagram. This shouldn’t be a surprise. Both Instagram and Facebook have been cornerstone social platforms for a decade now.
But the platforms were created with different goals in mind in very different environments, and it’s a good idea to understand that before we get into the differences today.
Now let’s get into the key Instagram vs. Facebook differences you need to know.
Instagram vs. Facebook: Audiences
Both social media networks have huge audiences all over the world. Instagram and Facebook hit 1 billion users in 7.7 and 8.7 years, respectively, and they’ve continued to grow since.”
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