Building an E-E-A-T strategy for local SEO
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. E-E-A-T is considered important for long-term organic growth.
Search Engine Land contributor Harmony Huskinson has published an article on building an E-E-A-T strategy for local SEO.
She says, “Several key local SEO tactics relate directly to E-E-A-T:
- Experience: Google Business Profile posting, local employees, customer photos.
- Expertise: Local service pages, blog posts.
- Authoritativeness: Local links.
- Trustworthiness: Local reviews.
An SEO practitioner will leverage a unique competitive advantage by incorporating these local tactics as part of a larger E-E-A-T strategy.
E-E-A-T wasn’t designed as a series of weights or ranking factors – it’s a singular emphasis on quality. By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings.”
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