Should I Use Blog or Podcast for My Business?
Both blogging and podcasting are widely used ways to promote businesses. Quality blog and podcast content can help you get more customers.
HubSpot contributor Jana Rumberger has published an article comparing blog and podcast as business promotion tactics.
She says, “Blogs and podcasts have a lot of similarities. They’re both evergreen resources that offer education, insights, and storytelling online.
Both a blog and a podcast can offer marketing opportunities for businesses. And it takes time, dedication, and knowledge to make a blog or podcast that people pay attention to.
The main way these two resources differ is in their format. Blogs are for reading or taking in visual information, while podcasts are for listening.”
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