Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around third-party cookies.

Adweek is hosting a webinar ‘A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy’ on Tuesday, May 9, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:

  • Why HP is embracing a CDP-centric stack to navigate the new landscape
  • How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
  • Strategies to maximize reach and efficacy of your marketing.”

A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy

Adweek

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