WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ featuring useful advice on retention marketing.

The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives:

  • Drive an increase in the frequency of purchase
  • Drive the repeat purchase rates

This is why we decided to create this eBook. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company.

Here’s What You’ll Get in This Comprehensive Guide

  • What are the traditional ways of doing consumer marketing?
  • Why traditional ways do not work anymore?
  • What does the new marketing funnel look like?
  • How is retention marketing different from acquisition marketing?
  • What are the nuances of B2C and B2B marketing?
  • What are some of the roadblocks to retaining users and how do you overcome these roadblocks.”

A Beginner’s Guide to Retention Marketing for Online Consumer Businesses

WebEngage

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