A catchy and meaningful email subject line can help you to win the subscriber’s attention and achieve desired goals.

HubSpot contributor Doug Bonderud has published an article featuring 20 statistics about sales email subject lines for 2023.

He says, “Sales emails are a great way to capture customer attention and drive revenue. Of course, this comes with a caveat, since recipients have to actually open these emails for campaigns to work. Here, the old adage holds true — you only get one chance to make a first impression.

Ready to go from email trash bins to open sesame? Let’s get started.

Download Now: 2023 Sales Trends Report [New Data]

Sales Email Open Statistics

  • There are over 4 billion email users worldwide, and this number is predicted to reach 4.5 billion by 2025. (Statista, 2023)
  • More than 300 billion emails are sent and received each day across the globe. (Statista, 2023)
  • The average open rate of emails across all industries is 22.61%. (Mailchimp, 2022).”

20 Statistics About Sales Email Subject Lines You Need to Know for 2023

HubSpot

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