10 Step Guide to Creating an SEO Strategy
An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results.
MOZ contributor Zach Edelstein has published an article featuring 10 steps to creating an SEO strategy.
He says, “Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate. Below is a 10-step plan for finding those opportunities and insights to get you started.
1. Crawl your site to identify on-page and technical SEO issues
The best place to begin an SEO strategy is by initiating a website crawl to see if there are any issues that you need to remedy in order to maximize your SEO visibility.
There are many options for technical auditing tools that will emulate a search engine crawl of your website, and most SEOs have a favorite. Of course, here at Moz, we have our On-Demand Crawl.”
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