Here’s why evergreen content important for SEO
Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time.
Search Engine Land contributor Julia McCoy has published an article on why evergreen content important for SEO.
She says, “Whether you read it now, two months from now, a year from now, or two years from now, the information it conveys should largely remain accurate, relevant, and useful.
But why does this matter for SEO?
Reliability
By their very definition, evergreen content topics are ones that people are interested in no matter the circumstances.
They’re “old reliables.”
That won’t change with the time of year, the season, the current events, or the latest research. Evergreen topics are perpetually relevant and interesting.
People always look for and depend on the evergreen knowledge presented in evergreen content.”
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