SEJ Highlights 10 Content Marketing Trends for 2023
With the availability of new tools and technologies, the content marketing domain continues to evolve. In new formats, it has been used widely to make an impact on the audience.
Search Engine Journal contributor Andy Betts has published an article featuring 10 content marketing trends to watch in 2023.
He says, “Marketers are competing on a new content battleground where quality meets quantity, and organizations need to compete for consumers’ attention in different ways.
Let’s take a look at 10 content marketing trends in 2023.
1. Digital And Content Evolution
For all the talk over the last few years around digital disruption, the reality is that it has already happened. We are now in a period of evolution, meaning content marketers must change mindsets and skill sets.
As more organizations focus on personalization and the user experience, old content strategies must be updated for multiple new digital experiences across critical moments in the customer journey.”
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