HubSpot Features 25 SEO Trends to Leverage in 2023
HubSpot contributor Erin Rodrigue has published an article featuring 25 SEO trends to leverage in 2023.
She says, “A HubSpot Blogs survey identified the top three challenges of SEO marketing:
1. Algorithm Changes
The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more than 800,000 experiments that led to 4,000+ changes to search.
If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success?
The key is to respond to these changes strategically. For one, this means staying on top of industry news. If there’s a significant algorithm change, the SEO industry will likely comment on it.”
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