Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years.

Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’.

This guide covers the following contents:

  • Introduction
  • Chapter 1: What is Customer Experience (CX)?
  • Chapter 2: Starting Your CX Journey
  • Chapter 3: Building Your CX Program
  • Chapter 4: Strategic Considerations of Customer Experience
  • Chapter 5: Winning at CX
  • Conclusion.

The DMI Guide to Customer Experience (CX)

Digital Marketing Institute

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