Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter 3: Building Your CX Program Chapter 4: Strategic Considerations of Customer Experience Chapter 5: Winning at CX Conclusion. The DMI Guide to Customer Experience (CX) Digital Marketing Institute  [...]

Virtual events are great for education, global outreach, and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. Digital Marketing Depot is hosting a webinar ‘Maximize ROI and Lead Gen With This Virtual Events Marketing Formula’ on Tuesday, May 16, 2023, at 1.00 pm EDT. The SEL team says, “Join Kaltura’s EVP of Marketing, Lisa Bennett, and VP of Growth, Roi Kaufman, as they share Kaltura’s own success with Virtually Live, and give you the perfect cut and paste formula for turning your events into lead-generating machines. In this... [...]

Quality content is the most essential element that powers your social media marketing. You can achieve the desired ROI by publishing the content your audience is looking for. Digital Marketing Institute contributor Pádraig Hanratty has published an article on creating quality content for TikTok. Hanratty says, “New brands entering the market are likely to gravitate towards TikTok. There’s a real opportunity for new brands to succeed on the fastest-growing social media platform with 3 billion downloads and revenue of $4.6 billion in 2021, a 142 percent increase year-on-year, according to the... [...]

ADA compliance is short for the Americans with Disabilities Act Standards for Accessible Design. What that means is that all electronic information and technology—i.e, your website—must be accessible to those with disabilities. HubSpot has published ‘What is an ADA-Compliant Website? The Complete Guide‘. Kasia Kowalska says, “Around 1.3 billion people, or 16% of the global population, live with a disability. Your website should be accessible to everyone — including your customers with visual, motor, or mental impairments. Websites that focus on accessibility tend to be... [...]

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT. The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased... [...]

Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. MOZ contributor Samantha Heald has published a case study on online reputation management. She says, “Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue... [...]

This is a quick reminder that the next Mini Income Streams Final Training Webinar Session is about to start. Remember the doors to Mini Income Streams (software and training to help you build long-term passive income) close at Midnight Tonight. If you haven’t seen this training webinar already (your competitors probably have), then sign up for this session below, get your questions answered, plus see a quick recap of what this remarkable system can do for you. ==> Click here for The Final Call (Workshop Training Session): Mini Income Streams Final Training Webinar Session. On this webinar,... [...]

Digital Marketing Institute has made available the replay of its webinar ‘How to Maximize and Promote Webinars as Part of your Marketing Plan’. Hannah Scherer says. “Have you already incorporated webinars into your general marketing strategy, or looking for ideas on how to do so? In this webinar, Hannah Scherer of Big Marker talks us through the benefits and unexpected sides to live and recorded events that can nurture your relationship with your customers, partners and more. Why integrate webinars into your marketing mix? Building Your Strategy Planning Your Webinar The Keys... [...]

By removing silos between teams, and finding synergies on how paid and organic search can work together, marketers can maximize digital shelf space. Search Engine Journal is hosting a webinar ‘3 Steps To Building A Winning Holistic Search Strategy’ on Wednesday, May 10, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence. Leave this live session with a better understanding of: What it means to develop a cohesive search strategy. The... [...]

SEO and content marketing go hand in hand. With a strong strategy, you can achieve your business goals by SEO-friendly content. Search Engine Journal founder Loren Baker has published an article featuring SEO & Content Marketing Trends for 2023. He says, “n April 19, I moderated a webinar with Pat Reinhart and Allie Bhutani of Conductor. Reinhart and Bhutani explored the latest SEO and content marketing trends that are shaping the digital landscape in 2023. Here’s a summary of the webinar. To access the entire presentation, complete the form. Trend 1: Search In Closed Environments... [...]