HubSpot contributor Erin Rodrigue has published an article featuring 25 SEO trends to leverage in 2023. She says, “A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm Changes The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more than 800,000 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success? The key is to respond to these... [...]

Marshal protects your site from threats like hacking, data theft, and ever-evolving legal and privacy requirements. It can make your websites virtually impenetrable while ensuring 100% legal compliance. You don’t have to be a tech genius to use it; it’s simple for anyone to use. With Marshal, you can ➤ FORTIFY your websites against all forms of hacking, defacing, and data theft to safeguard your online assets and reputation. ➤ ACHIEVE full legal compliance with global laws like ADA, GDPR, and more, eliminating the risk of costly legal issues and lawsuits. ➤ BOOST your search engine... [...]

HubSpot has published ‘What is Entrepreneurship? The Ultimate Guide’ explaining entrepreneurship to help anyone build a business.  Allie Decker says, “What is entrepreneurship? Simply put, it’s the process of starting or improving upon a business with the goal of making a profit. Communities depend on entrepreneurship for innovation, job creation, and economic growth. In fact, early-stage entrepreneurs create an average of 4.7 jobs for every 1,000 people. Of course, entrepreneurship comes with risk. There are 33.2 million small businesses in the U.S., and yet just half... [...]

This is a reminder for the MarTech webinar to be held on April 27, 2023.  MarTech is hosting a webinar ‘ Harnessing the Power of Customer Data to Stay Ahead of the Competition’ on Thursday, April 27, 2023. The MarTech team says, “Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion. You’ll learn: How to develop a brand’s top personas and ideal customer profiles (ICPs) Key strategies to acquire and engage the right customers Proven campaigns to retain and delight your audience Cross-sell campaigns that’ll wow the socks off... [...]

Artificial Intelligence is playing a vital role in today’s marketing. It is enabling businesses to reach their target audience with ease. HubSpot has published a new video ‘AI Revolution: Jasper’s VP of Marketing Shares Expert Advice’ on integraging AI into marketing. The HubSpot team says, “Feeling overwhelmed by the plethora of AI tools out there? In this episode of Marketing Minds, we tackle the challenge of integrating AI into your marketing teams. Join us as we sit down with Jasper’s VP of Marketing to learn actionable advice on incorporating AI technology into... [...]

10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. Search Engine Journal is hosting a webinar ‘How We Built 1,000+ Links Per Month With This 6-Month Sprint’ on Wednesday, May 17, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: Creating a pilot program to test link building techniques that can scale. Selecting the link... [...]

This is a reminder for the MarketingProfs webinar to be held on April 27, 2023.  MarketingProfs is hosting a webinar ‘How to Drive More Impactful Go-to-Market Strategies’ on Thursday, April 27, 2023, at 2.00 pm ET. The MarketingProfs team says, “In this webinar, you’ll discover practical techniques for gathering marketing and customer insights to improve your marketing ROI, motivate Sales, and help your business thrive. Join Momentive’s Stephanie Pye for How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights. You’ll learn how... [...]

Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time. Search Engine Land contributor Julia McCoy has published an article on why evergreen content important for SEO. She says, “Whether you read it now, two months from now, a year from now, or two years from now, the information it conveys should largely remain accurate, relevant, and useful. But why does this matter for SEO? Reliability By their very definition, evergreen content topics are ones that people are interested in no matter the circumstances. They’re... [...]

An FAQ page is a place on your small business website dedicated to answering questions your team regularly receives about your business. It helps you build trust with your audience and has SEO benefits for your website. WordStream contributor Amanda Rodhe has published a detailed article on creating an unquestionably great FAQ page. She says, “As you can see from the examples above, an FAQ page is a low-touch way to move prospects down the sales funnel. 1. Creates a positive customer experience A well-crafted FAQ page anticipates any needs or questions a prospect might have. It shows them... [...]

Semrush has published a new video ‘How to monetize free content with SEO’ highlighting useful strategies for content monetization. The Semrush team says, “How can your business continue to offer 100% free content while still being able to monetize and scale? That’s exactly what this online fitness publication did and in 6 short months, they were able to pull in 6 figures. Take a look at Nourish Move Love’s quick story to see how they used a solid SEO strategy to achieve these results. Let’s just say they wished they invested in SEO much sooner!” Semrush  [...]