Delivering your content at the right time is one of the most essential things to do for achieving desired marketing ROI.

Content Marketing Institute contributor Robert Rose has published an article on how to win at global customer service content.

He says, “Deliver the right message to the right person at the right time.

It’s marketing’s guiding principle. But, at global companies, an added challenge enters the mix – delivering it in the right language for the customer. Together, they create what may be the most pressing issue for their customer service content strategy.

In customer service, there is no room for “miscommunication.” In a 2021 study, consumers’ most frequently cited priorities for customer support in their native language included:

  • Quick response (47%)
  • Fast resolution (46%)
  • High quality (40%)

In other words, from your consumer’s perspective, the guiding principle should be: Deliver a quality message to the right person in their native language faster than they expect it.”

Watch Your Language: How To Win at Global Customer Service Content

Content Marketing Institute
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