Tips to prioritize SEO keywords
Keywords are an essential element when it comes to forming a strong SEO strategy. By prioritizing them wisely, you can improve SEO performance.
Search Engine Land contributor Zoe Ashbridge has published an article featuring useful tips to prioritize SEO keywords.
She says, “When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business.
Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan.
How do you get started? Read on to find top tips on prioritizing SEO keywords for content creation.
Tips for prioritizing SEO keywords
Paid ads
Ads data is a trove of information for SEO. If a website runs ads, getting a list of converting keywords is necessary. If a keyword is converting for ads, it will likely convert with SEO, too.
Not every keyword that ads are bidding on can rank organically, but where it can, you should go for it providing it fits into those business and marketing goals. ”
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