Your Guide to Improving Instagram SEO
A strong SEO strategy can help you achieve better social media marketing results, and Instagram is no exception.
HubSpot contributor Lauren Pop has published an article featuring 10 techniques for increasing your Instagram reach.
She says, “Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we’ll share 10 SEO techniques to expand your reach by working with the Instagram algorithm.
1. Optimize your Instagram profile.
The first step you should take toward increasing your Instagram reach is to optimize your Instagram profile. Driving traffic to your Instagram account won’t benefit you in the long run if your profile isn’t optimized for the best user experience.
Here are a few tricks for optimizing your Instagram profile:
- Make your profile public.
- Choose a colorful, on-brand profile image.”
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