Guest posting is a great way to establish yourself as an authority in your domain. It also helps you grow your business followers.

Search Engine Journal contributor Ron Lieback has published an article featuring 15 guest posting tips to provide your site SEO value and build your brand.

He says, “I’ve listed 15 tips to maximize your guest posting campaign and increase your brand awareness.

1. Stick To Your Niche & Exploit Your Expertise

If you’re a digital marketer that focuses on content in your business, write about content.

Exclusive to video marketing? Offer guest content about video marketing.

True experts have a narrow focus and tend to stay in their lane.

The key to expertise is pretty simple: You should actually be an expert in whatever you are writing about.

If you write professionally about multiple subjects, you risk muddying your brand and confusing search engine evaluation of your content.

For example, my main focuses for guest posting are content creation (such as this post), productivity, and time management.”

Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness

Search Engine Journal

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