The ethics of artificial intelligence is the branch of the ethics of technology specific to artificially intelligent systems.

HubSpot contributor Tristen Taylor has published an article explaining AI ethics and how marketers & advertisers should navigate them. 

She says, “AI is just like any other technological advancement in need of guidelines. Many professionals can already see the consequences of using the tool without moral consideration. HubSpot Product Manager Kevin Walsh and the founder of PR 20/20, Paul Roetzer, sat down to discuss ethical concerns for the future of AI.

Professionals from different backgrounds and industries have much to consider as they incorporate AI into their strategy, and we’ll discuss some of the biggest ethical concerns in AI.

1. Privacy and Security Concerns

We interviewed one of HubSpot’s marketing blog editors, Martina Bretous, to get her perspective on this concern, “It can impact the brand’s credibility but also bring legal ramifications.”

AI Ethics: How Marketers & Advertisers Should Navigate Them

HubSpot
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