This is a reminder for the Adweek webinar to be held on May 18, 2023. 

Adweek is hosting a webinar ‘How Winning Brands Turn Consumer Values Into Action: Weave Purpose Into Your Story’ on Thursday, May 18, 2023, at 1.00 pm EDT.

The Adweek team says, ”

Learn how rich, recent, predictive data on what your customers truly value can be turned into action, from Resonate CMO Ericka Podesta McCoy. You’ll find out:    

  • How AI-powered predictive data can support an actionable understanding of your audience at the human level
  • How to apply a data-first approach to values-driven segmentation, personalization and targeting
  • How to quickly improve your campaign performance by resonating with consumers who don’t leave a rich breadcrumb trail.”

How Winning Brands Turn Consumer Values Into Action: Weave Purpose Into Your Story

Adweek

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