Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent.

Semrush contributor Ben Jacobson has published an article on measuring content marketing ROI.

He says, “A very popular formula for calculating ROI is the return minus total investment, divided by investment, and that answer is expressed as a percentage:

Formula for calculating content marketing ROI

An example:

Content ROI calculation example

The important thing to keep in mind with this formula is the total investment—not just the cost of one piece of content. You can learn more about including all overhead costs in Jay’s post.”

Content Marketing ROI: How to Measure Your Success

Semrush

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