How Much Should PPC Management Cost? [Answered]
Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘How Much Should PPC Management Cost?’.
She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels.
When weighing the cost of a vendor, it’s important to consider how much it would cost if you did the same work (i.e., how many hours these tasks would take x your hourly salary).
Often times engaging an agency or vendor is much cheaper – but not always.
Flat Rate + Percentage Of Spend
The most common management fees are a flat rate plus a percentage of the managed spend, or just a percentage of spend. Sometimes the percentage will change based on the spend investment; other times, it will be fixed.”
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