You need a strong feedback strategy to deal with your audience and the business. It also helps you improve your audience engagement.

Content Marketing Institute contributor Ann Gynn has published an article featuring a five-step strategy to improve audience engagement.

She says, “You need a strategic feedback engagement system that all content marketing team members know and implement. Here are some ideas to help you create a successful plan:

View comments as invitations

Everybody wants to be heard. That’s why it’s so important to reply to comments on your social media or email messages to your company. You’re acknowledging that you saw and heard the message (and, ideally, the sentiment behind it).

Honeylove, a shapewear clothing brand, replies thoughtfully to every comment – positive, negative, or neutral – on its Facebook page. In this post, it tackles all three:

  • After one person commented, “Love mine!!” The brand replied: “Thank you so much for taking the time to share your experience Irene Armstrong Field! We are absolutely thrilled that you love our garments as much as we do If there is anything you’d like to see from us in the future, let us know! We would love to hear from you ”
  • When another person tagged a friend, the brand thanked them for sharing it.”

Have a Feedback Strategy? You Better Because Your Audience Is Watching

Content Marketing Institute
Sharing is caring