Event Link Building: A Beginner’s Guide [Guide]
Event link building is all about getting links to your website by participating in local, national, or global events. These links can be obtained in two ways, either by hosting an event or sponsoring one.
Ahrefs has published ‘Event Link Building: A Beginner’s Guide’.
Jenny Abouobaia says, “Building event links is a powerful strategy for improving search engine rankings, diversifying your backlink profile, and promoting brand awareness.
Event link building allows you to build super high-quality links from not only the biggest names in your industry but also editorial links from local and national press.
This will improve your website’s perceived authority (with both competitors and Google). Also, event links offer diversity more than traditional link building techniques like guest blogging.
You can also boost your local SEO game by hosting or sponsoring geographically relevant events. Acquiring links from local companies, venues, and press can significantly improve your rankings for local queries.”
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