Six-Step Guide to Conducting Website Content Audit
A content audit is a comprehensive review of all the content on your website. The content audit evaluates text, images, videos, and other multimedia elements.
Portent contributor Nicole Rader has published an article featuring six steps on how to conduct a website content audit.
She says, “For your content inventory, where you’ll put all of this audit information, I recommend using a spreadsheet to easily organize all of your notes and data for each page. Here’s an example of a blank content audit inventory spreadsheet template to help you get started.
1. Establish Business Goals
While this may sound obvious, establishing your goals for a content audit at the beginning is essential to ensure all stakeholders are aligned on the project. This also prevents you from wasting time addressing issues that aren’t actually relevant or a priority for your business.
Your content goals frame the rest of the project and give you direction on what issues to focus on.”
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