Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

HubSpot has published ‘Social Media Analytics: The Ultimate Guide’ highlighting the importance of social media analytics and how to implement a strategy that works for your business.

The HubSpot team says, “Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success.

Here’s a list that explains the importance of social media analytics:

  • Develop a deeper understanding of who your target audience is and where they spend their time
  • Identify which social platforms receive the most significant amount of traffic
  • Determine what type of social content leads to the most conversions, engagements, etc.
  • Discover what type of social media post has the most significant reach and resonates best with your audience on specific platforms.
  • Learn about what is and isn’t working in terms of social media campaigns and ads among your audience during their life and after they wrap up.”

Social Media Analytics: The Ultimate Guide

HubSpot

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