Ahrefs Highlights Eight Key Digital Marketing Skills
Marketing performance can improve with your experience. This experience adds a set of skills that help you make your marketing irresistible.
Ahrefs contributor Mateusz Makosiewicz has published an article featuring eight key digital marketing skills based on his 15 years in the industry.
He says, “For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well.
If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help.
1. Specialization(s)
Depending on the company, a digital marketer can be a role on its own. But in general, digital marketing is multidisciplinary, encompassing a variety of marketing channels, skills, and tactics.
As a digital marketer, you will need to wear many hats.
This is especially evident in startups. I remember being the first marketing hire and a team of one in a SaaS startup. I was in charge of all channels and responsible for all marketing/sales metrics. Tough job. But later on as a manager, that helped me operate in strategy and hire good specialists.”
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