Ahrefs Lists Six Useful Web Analytics Tools
Web analytics tools are software designed to track, measure, and report on website activity including site traffic, visitor source, and user clicks.
Ahrefs contributor Mateusz Makosiewicz has published an article featuring six web analytics tools to level up your site.
He says, “Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools you need.
There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking.
1. Matomo – General website performance
Matomo tells you where your visitors come from, what pages they visit, and what they do on them. Ethically.
Matomo is a Google Analytics alternative designed with data privacy in mind. It protects your data owner and your visitors’ privacy.
Professionals value Matomo for its lack of data sampling (you can analyze all of your data), open-source code, on-premise hosting, and breadth of features.”
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