Site Performance: The Digital Marketer’s Guide [Free Guide]
Portent has published ‘Site Performance: The Digital Marketer’s Guide’ featuring useful tips to improve your website performance.
The Portent team says, “Every user who interacts with your site will be impacted positively or negatively by how it performs. They want their information, and they want it fast. As a result, site performance affects every on-site strategy, tactic, and metric that digital marketers are focused on today. And, even the best-executed plans can fall prey to poor site speed.
Organic Rankings
Google has introduced Core Web Vitals as a set of user experience metrics that evaluate a website’s loading, interactivity, and visual stability. It will use CWV scores when assessing websites for organic search rankings. Poor site speed can affect your CWV results, which will in turn affect your position in the SERP.
And, this goes beyond Google; you can see a direct relationship between site performance and organic search results on any search engine that considers user experience as a ranking metric.”
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