Newsletter publishing is a great way to create content that helps you create fresh content and reach out a wide audience.

Content Marketing Institute contributor Ann Gynn has published an article featuring five newsletter lessons for more fruitful content.

She says, “Though the Cranberry Club didn’t deliver on the promise of community, it did deliver good newsletters that offer great lessons for content marketers at any B2B or B2C brand, particularly those with seasonal products or once-a-year events.

Pace your content

Ocean Spray sent a welcome message and four newsletters between my sign-up date (Nov. 23 – the Wednesday before U.S. Thanksgiving) and Dec. 31, 2022. Starting in January, it sent an email once a month.

That makes sense. I’m not as interested in cranberries in January, February, March, etc., so the content isn’t as relevant. Though industry best practices indicate the importance of sending newsletters at regular intervals, that doesn’t necessarily work for businesses with buying cycles entrenched in the calendar.”

5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)

Content Marketing Institute
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