B2B Marketers and Creating Content That Sells [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketers and Creating Content That Sells’ featuring Martin and Lyndsay Huntbach.
George B. Thomas says, “Marketers are often told to avoid “sales-y” content—to offer something helpful and customer-focused instead. But that doesn’t mean avoiding talking about your service entirely, explain Martin and Lyndsay Huntbach in Marketing Smarts Episode 549.
“Your customers are interested in you,” says Lyndsay. “They’re just not interested in things like what award you’ve just won, or your new office plans….They are interested in your products and services and learning whether those products and services are right for them.”
And if you take the right approach, prospects will have all their questions already answered in the content, so when they come to you, they’re ready to go.”
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