Meta description tags inform and interest users with a short, relevant summary of what a particular page is about.

Search Engine Land contributor Sam Hollingsworth has published an article featuring nine tips on writing a meta description that gets clicks.

He says, “Below are nine tips to ensure you’re giving each webpage the best possible meta description and that users needing your content will click on your result, thanks to the summary you provided.

1. Make sure every page has a unique meta description (and title tag and URL)

Just like no website should have multiple pages of duplicate content, no website should have duplicate metadata either.

That includes meta descriptions, title tags, and a page’s main target keyword.

All of these important page elements have an impact on SEO and user behavior and should be weaponized as such.”

How to write a meta description that gets clicks

Search Engine Land

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