Case studies can help you capture your prospects’ attention and make an authentic appeal.

Content Marketing Institute contributor Ann Gynn has published an article featuring three tips to create case studies that turn prospects into buyers.

She says, “Let these three strategies and four examples help you develop case studies that will shake your prospects from the middle of the funnel and turn them into customers.

1. Tell a story where your client – not your brand – stars

Content marketing should always focus on the audience, not the brand. In case studies, customer-centered storytelling is even more important. After all, prospects consume case studies because they want to see what happened with people/companies in similar industries and circumstances engaged with your brand.

If the case study sounds too promotional, it will lead the reader to think it’s just another ad where the company positions itself to sound great or, even worse – too good to be true.”

3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]

Content Marketing Institute
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