Ahrefs Shares 13 Ways to Repurpose Content
Repurposing content is the practice of reusing all or elements of existing content in order to expand that content’s reach.
Ahrefs contributor Si Quan Ong has published an article featuring 13 smart ways to repurpose your content.
He says, “Content repurposing requires work. It’s not a one-to-one conversion—you’ll likely have to do some rewriting or editing so that the content fits the new format and platform.
So when you see someone like Gary Vaynerchuk expertly repurposing his content across all platforms, remember that he has a team. If you’re doing it alone, you won’t be able to repurpose every single piece of content.
You need to prioritize.
The best way to do this is to repurpose content that targets evergreen topics.
Evergreen topics are topics with consistent interest and search demand over time. Here are some examples of evergreen topics:
- How to lose weight – Since time immemorial, people have always been interested in losing weight.”
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