Comparing Free & Premium Google Advertising Tools
Paid Search Association blog contributor Fraser Andrews has published an article comparing free & premium Google advertising tools.
He says, “The ongoing task of providing new, exciting and actionable insights can feel never-ending. With never-ending client questions combined with limited platform capabilities, the process can often be frustrating and leave paid media professionals scratching their heads about what other information they can give.
Well, stress no more! A list has been compiled of free and premium Google ads tools that will provide actionable insights and help you delve deeper into your campaigns leaving clients asking for more.
Free Tools
A really handy competitor insights tool, SpyFu, provides great detail on competitor bidding, ad copy and the general auction landscape. It should be noted that whilst the free version offers its own limitations around insights, it can still be really handy at providing additional top level competitor insights that those not in paid love to see.”
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