Leveraging YouTube Shorts for B2B Marketing Success [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Leveraging YouTube Shorts for B2B Marketing Success’ featuring Pam Didner.
George B. Thomas says, “Everyone is getting in on the vertical video game, and YouTube is no exception.
“Shortform vertical video across the board has been just the fastest growing format of content on every social media platform,” says content creator Austin Armstrong. That includes TikTok, Instagram Reels, Facebook Reels, and it’s the major topic of Marketing Smarts Episode 550, YouTube Shorts.
Austin shares his secrets to success, including ensuring consistency, knowing your audience, and mastering the structure of vertical video—which is very different from other forms of content.”
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