The Small Business Guide To Reputation Management [Guide]
Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands
Search Engine Journal contributor Helen Pollitt has published ‘The Small Business Guide To Reputation Management’.
She says, “A good reputation management strategy will extend to both the online and offline, but for the sake of this guide, we’ll be focusing on the ways that small businesses can protect and bolster their image online.
Who Should Have A Reputation Management Strategy?
It might feel like a reputation management strategy is only needed by large, public-facing companies. This just isn’t the case.
Any company can be the subject of negative reviews, competitor takedowns, and plain, old misunderstandings. You don’t need to be in a particularly litigious sector or have controversial staff.
Online reputation management is about enabling your business to own as much of the space where it’s being talked about as possible. It enables you to steer conversations about your brand. You can identify and rectify any brewing issues.”
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