Five Content Marketing Predictions
MarketingProfs contributor Chad S. White has published an article listing five content marketing predictions.
He says, “All of that is to say that I really love content marketing, which is why I was excited to read the second edition of Epic Content Marketing by Joe Pulizzi and Brian Piper.
The book concludes with a look at the future of content marketing, which inspired me to share the five trends I think will drive the next 10 years of content marketing.
1. Media will remain democratized
Blogging has challenged print and online media. Self-publishing has challenged book publishers. Podcasting has challenged radio. YouTube has challenged TV.
I’ve personally benefited tremendously from those first two shifts. I started and later sold a Top 100 marketing blog, and I’ve self-published four editions of Email Marketing Rules.”
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