Forbes Highlights Five Content Marketing Mistakes
Content marketing is a creative job. You need to keep experimenting with new tactics to achieve content marketing success.
Forbes contributor Danni White has published an article featuring five content marketing mistakes small businesses make.
He says, “A lack of content creation is what hinders the success of content marketing efforts in business. Many of these mistakes can be avoided by employing a few best practices.
A Scattered And Unclear Strategy
One of the biggest mistakes small businesses make is jumping into content marketing without a clear strategy. It’s not enough to throw something on a screen and then see what sticks. Without a clear strategy, your efforts will be scattered and inconsistent, which can lead to confusion around your brand and a lack of engagement from your audience.”
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