Last week Content Marketing Institute hosted ContentTECH Summit featuring expert sessions in the content marketing domain.

Content Marketing Institute has published an article highlighting four takeaways from the ContentTECH Summit for a better marketing tech strategy.

The CMI team says, “ut of the hundreds of takeaways from the event, the following stood out to Robert. He also shares one more from his ContentTECH keynote address.

1. Don’t just stand there

When making videos, forgo static imagery. Mix in graphics to create movement on the screen to create visual interest, says Michal Barash, vice president of marketing at PlayPlay, an online video-making tool.

2. Build a network of information

Think about marketing as creating a network of connected information – a spider web rather than a funnel. You’ll need to understand the keywords that make up the “conversation” of the topic you want to rank for and spin them together to create an interwoven foundation. Ryan Brock, chief solution officer at DemandJump, says this strategy can help you achieve exponentially better ranking in search.”

4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

Content Marketing Institute
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