Content Marketing Institute has published a new video ‘Strategy-Driven Content Tech Tips’ featuring useful content marketing technology buying tips.

The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. Before buying any new content or marketing technology, hit pause. Look away from the glittering promise of AI-driven this and best-in-class that. Ask what you want the tech to standardize and scale for you. Robert Rose explains that takeaway (and three others) from CMI’s ContentTech Summit.”

Content Marketing Institute

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