Useful Tips for Creating Trustworthy Content
Winning the trust of your audience is one of the most important aims of content marketing. By creating content that helps you capture their attention, you can excel in this domain.
Content Marketing Institute expert Ann Gynn has published an article featuring useful strategies to create trustworthy content.
She says, “Let’s explore five paths to inject relevant and helpful external sources into your articles, infographics, videos, podcasts, and any other kind of content:
- Ask industry-, role-, or geographic-specific organizations.
- Connect on interactive platforms.
- Seek non-human sources.
- Use Qwoted as a brand journalist.
- Build a source network.
Ask industry-, role-, or geographic-specific groups and associations
Tens of thousands of professional and trade organizations exist in the United States alone. The American Society of Association Executives (ASAE) reports over 7,400 member organizations, and estimates show that the total number in the United States is more than 56,000. At least one of them likely connects to your content’s subject matter.”
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