10 Tips to optimize your Google Ads account
Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns.
Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account.
She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns.
1. Data is your optimization lever – so help the machine learn
It’s vitally important to feed machines the best data possible. Four useful tools to ensure you are giving Google the best data possible:
Conversion Action Set
This great, underutilized option allows you to “group conversions for a similar stage in funnel” and “allow you to have different goals…so that you’re actually optimizing the relevant campaign towards a relevant set of objective without other data coming in and confounding the mix,” Tomlinson said.
Enhanced Conversion
Tomlinson revealed his company uses enhanced conversion for every client because it allows you to link any CRM directly with Google Ads and set primary optimization events.”
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