Semantic SEO is a type of SEO that focuses on the meaning of the content on a website. It does this by using schema markup, which is a type of code that tells search engines about the meaning of the content on a website.

Schema App has published a detailed article on semantic SEO.

The Schema App team says, “Semantic SEO is the process of giving more meaning and context to your web content to help search engines gain a better understanding of your content.

Why is Semantic SEO important?

The way that search engines understand your content has changed

Historically, Google solely used keywords to evaluate a web page’s topic and relevance to a search query. As of Google’s algorithm changes made in 2013, however, instead of only looking at keywords to understand what the page is about, search engines now read and understand a page’s overall topic.

This change allowed search engines to provide users with a better search experience and ensure that the results presented are providing users with the answers they are looking for.”

Semantic SEO: What You Need to Know

Schema App

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