The SEO’s Algorithm Emergency Response Guide [Guide]
Google’s search algorithm is constantly changing, with minor updates happening up to six times every day. SEOs need a series of checks and protocols, and a response plan, not just to weather the algorithm storms, but to proactively leverage them for growth.
STAT Search Analytics has published ‘The SEO’s Algorithm Emergency Response Guide’.
Trent Howard says, “In this algorithm emergency response guide, we outline six critical steps to take in the event of a suspected algorithm update:
1. Gather trusted industry reports
2. Assess bottom-line impact on rankings and traffic
3. Investigate the SERPs
4. Review page-level ranking factors
5. Review domain-level ranking factors
6. Roll out a communication and execution plan
An SEO’s job isn’t just to grow a website’s organic traffic, but to communicate to leadership the impact that organic is having on the bottom line. This guide will help you know what to do and what to communicate.”
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